This is a fascinating article about how financial institutions of all sizes are developing AI systems that can identify early signs of financial distress in their customers, allowing support to be offered before the problem escalates.   

We know from our many years of experience that it can often take some time for customers to acknowledge and begin to address their financial difficulties, which can make their issues worse – so anything that will allow support to be proactively offered as early as possible should greatly increase the chances of a positive outcome for those customers. 

At Ascent we’re also committed to continued investment in our digital capabilities in order to improve accessibility for customers and ensure we stay at the forefront of the market.